A dedicated
environment.
Our Gibsons factory is dedicated to gluten-free production and makes Holy Crap cereals.
Holy Crap • Our factory & certifications
Small town.
Small town.
Big care.
Holy Crap.
Good mornings start with care. Discover the people, place and standards behind our breakfast cereals.
Rooted in Gibsons, British Columbia
A breakfast story, growing since
2009
More than 15 years of Holy Crap
Big heart. Canadian roots.
Made with purpose.
Made with purpose.
From the beginning.
Holy Crap began in 2009 with Corin and Brian Mullins and a desire to create a breakfast that worked for their family. That personal beginning still matters.
Our cereals are made in our own dedicated gluten-free factory in Gibsons, BC. It is where our commitment to thoughtful ingredients and careful production comes together.
From our place to your pantry
A little look
A little look
behind the bag.
Explore production, packaging and packing. Choose a stage below to take a closer look.
01 / Production
Our own place.
Our own place.
Our own purpose.
Our dedicated gluten-free factory produces Holy Crap cereals. Having our own production home keeps the focus on the food we make for you.
See photographs of our Gibsons factory
Your breakfast. Our responsibility.
Care is part
Care is part
of the recipe.
Food choices are personal. We believe the way your breakfast is made deserves the same attention as what goes into it.
A dedicated
Thoughtful
sourcing.
Our gluten-free oats supplier, Avena, follows a purity protocol. Ingredient choices are an essential part of our approach.
Information
you can use.
Ingredients, dietary information and certification marks help you choose. Check your product label for the details specific to your bag.
Understand what is on the bag
Small marks.
Small marks.
Meaningful
standards.
Discover our organic and kosher certifications, our gluten-free production environment and the Canadian programs we participate in.
Organic
Gluten-free
Kosher
Canadian roots
Certification marks and ingredient claims are product-specific. Refer to the current package for your chosen product.
Organic certification
Fraser Valley Organic Producers Association (FVOPA) provides our organic certification. Qualifying organic products can display Canada Organic and, through the Canada–US organic equivalency arrangement, USDA Organic marks.
Dedicated gluten-free production
Holy Crap cereals are produced in our own dedicated gluten-free factory in Gibsons, BC. Our oat supplier, Avena, follows a purity protocol for its gluten-free oats.
Kosher Check
Kosher Check certifies products according to Jewish dietary requirements. Look for the relevant mark on your product packaging.
Canada Brand & Buy BC
These programs celebrate Canadian and British Columbian roots. They are origin and promotional programs, distinct from organic and kosher certifications.
The work behind the breakfast
Produce. Pack.
Produce. Pack.
Send good things.
Our facility brings together cereal production, order packing and preparation for shipping.
Made in
Gibsons.
A dedicated home for making Holy Crap cereals in British Columbia.
From product
to parcel.
Space for packing orders and getting our products ready for their next stop.
Ready for
the journey.
Finished goods prepared for shipping, from our factory to the people who enjoy them.
Small-town breakfast. Extraordinary adventures.
Holy Crap.
Holy Crap.
Did you know?
From a television pitch to a journey into space, our story has had a few unexpected chapters.
We entered
the Dragons’ Den.
In 2010, founders Corin and Brian Mullins introduced Holy Crap to the Dragons—and to a much bigger audience.
What happened next?
The pitch led to an on-air offer from Jim Treliving. The investment was not ultimately finalized, but the appearance became a defining moment in Holy Crap’s early growth.
Yes, Holy Crap
went to space.
Holy Crap cereal was one of 12 Canadian foods chosen to accompany astronaut Chris Hadfield into space in December 2012.
How did it get there?
Holy Crap was a winner of the Canadian Space Agency’s “Canadian Snacks for Space” contest. A student who had seen the Dragons’ Den episode nominated the cereal.
From our factory to your morning
Meet your next
Meet your next
“Holy Crap!” moment.
Explore our breakfasts, or get in touch with questions about our products, factory or wholesale opportunities.
